Technology should make
the business more human.
Augment is being developed to help entrepreneurs use AI where it creates worthwhile value.
Begin with the business.
Your customers. The people doing the work. The decisions and commitments that matter. These are the starting point for useful learning.
The programme brings practical AI application together with ESM principles: focusing on value, starting where you are, keeping things simple and improving through feedback.
Build the ability to improve again.
The ambition is a more capable owner, a better-understood way of working and colleagues who can carry the learning forward. A carefully tested decision not to automate can be a useful result.